Saturday, 2 February 2013

The News: Third My Bloody Valentine Album

It's currently 22:45, February 2, 2013, and My Bloody Valentine has posted this on their Facebook: "We are preparing to go live with the new album/website this evening. We will make an announcement as soon as it’s up." I'm writing this in a state of confusion, panic, excitement... I don't know how I feel, I only know one thing: My Bloody Valentine's third album is finally in our grasp.

My love for My Bloody Valentine goes back years, back when I was nothing more than a jolly anonymous poster in my first visits to /mu/. This essential list featured Loveless, so I listened and my god, my listening habits, my youth, my life changed. Loveless is older than I am, incredible when you think about it. It's been 21 years since an album has been released by the Irish quartet. We've waited years, months and days, depending on when we discovered this unique and influential rock band.

I, like the many shoegaze fanatics out there will wait eagerly for My Bloody Valentine to update their website and have their third album available. We don't know what this album will be called, hell; we don't even know what the track listing is or how many tracks it may be. This is totally out of the blue, which brings me to the album cover. It's blue, it's hazy and it's very 90s, not at all what I expected. The lettering of 'mbv' certainly looks atrocious, but they can be forgiven.

Take a deep breath Eddie... Calm down, it won't be long before you can listen. This night has to go down in history as the most hyped few hours in any albums history. I think back to 2010, when Plastic Beach by Gorillaz caused such a stir on the internet, leading everyone to jump after pre-release single "Superfast Jellyfish" only to be disappointed with what is of course just hype and excitement. My Bloody Valentine are a quality band with a lot of history. They created the most ground-breaking and influential album of the 90s, so it will be interesting to hear what they come up with.

Hype can be something of a killer when it comes to actually listening / doing something. So we will see whether or not the masses of fans and music listeners alike will fondly accept the new My Bloody Valentine album, or disregard it. Loveless has the tendency to confuse first time listeners; I just wonder what my first impressions will be. No matter what happens in the next few hours, I'm counting on Kevin Shields to deliver this time. He's already promised this album in 2012, he promised it would be ready three nights ago... So here we are, 23:05, February 2, 2013, awaiting the third My Bloody Valentine album.


Album title: m b v
  1. She Found Now
  2. Only Tomorrow
  3. Who Sees You
  4. Is This and Yes
  5. If I Am
  6. New You
  7. In Another Way
  8. Nothing Is
  9. Wonder 2

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